Poolify buys Redhawk Pools to deepen Inland Empire reach

Poolify has acquired Redhawk Pools, a Yucaipa-area service business with routes across the Inland Empire, as the tech-enabled operator pushes to become the region's largest pool service company. The deal adds established customer routes to Poolify's software-driven platform and keeps day-to-day service largely unchanged for homeowners.

Why it matters: - The acquisition expands Poolify's route density in the Yucaipa and Calimesa corridor, which should make service operations more efficient. - Poolify is using acquisitions to build scale in a fragmented pool service market and strengthen its position in the Inland Empire. - Homeowners on Redhawk routes keep the same weekly service schedule, with added scheduling, digital reports and repair support from Poolify.

What happened: - Poolify acquired Redhawk Pools, a Yucaipa-based pool service business serving Yucaipa and the surrounding Inland Empire. - Redhawk Pool Service & Repairs was founded in 1995 and has served Yucaipa, Calimesa, Beaumont and Redlands for more than three decades. - The Redhawk routes now operate under the Poolify brand.

The details: - Poolify owns and operates residential and commercial pool routes across California. - The company said the acquisition supports its goal of becoming the largest regional pool service operator in the Inland Empire. - Poolify builds its own software and hardware and uses data from service visits to run routes more efficiently. - The platform includes a proprietary field service tool, a chemistry model for predicting water treatment, computer vision for scoring pool condition and in-water sensors. - Poolify uses that data to identify and underwrite future acquisitions. - The acquired routes will be integrated into the regional operation led by Anthony Romero, Poolify's Operating Partner. - Poolify said Redhawk customers should see little change day to day. - Redhawk's core service mix included weekly residential pool maintenance, chemical balancing, salt system service, green-to-clean treatments and equipment repair and diagnostics. - Poolify said its technology stack is built by co-founder and CTO Partin Imeri and his engineering team. - Co-founder Ravi Kurani previously founded Sutro, a pool water monitoring company he sold to Sani Marc.

Between the lines: - The deal shows how Poolify is combining local route rollups with proprietary technology instead of relying on a traditional consolidation model. - Poolify is treating customer trust and route adjacency as acquisition criteria, not just revenue or size. - The company's thesis is that more service routes generate more data, and more data improves both operations and acquisition decisions.

What's next: - Anthony Romero will oversee the transition of the acquired routes across the Inland Empire. - Poolify will keep running the same routes on the same schedule while layering in its scheduling and reporting tools. - The company will continue pursuing established, owner-built pool businesses as it expands across Southern California.

The bottom line: - Poolify is turning a local acquisition into another step toward regional scale, using software and route density to make each added pool route more valuable.